So you’ve read my previous post on coffee shop etiquette, right?
Now it’s time to look at coffee shop etiquette from the perspective of the paying side of the counter: the customer.
Let me start by saying this: if you choose to patron a specific business, do your best to be an informed consumer. A lot of people want to blame the coffee shop when things don’t turn out as they had hoped upon entering that day, but really, if they chose to inform themselves about that establishment beforehand, they would have saved themselves a lot of trouble. This is where services like Yelp, Urban Spoon, and other restaurant rating sites come in handy. Use them.
With that being said, it would still serve us well to discuss how coffee shops could do a better job of providing their customers with a positive experience. So, without further ado, here’s Coffee Shop Etiquette Part 2: Electric Boogaloo…
- Good coffee. This should be obvious, right? Well, it doesn’t seem so obvious to a number of shops. Now, I know that I can be a bit snobbish when it comes to my coffee, but that’s only because I like good coffee! If you’re going to invest the time and money into starting a coffee shop, be willing to invest in the best. Also, just because it’s the best does not mean it’s the most expensive. Take care of WHAT kind of beans you’re buying, as well as WHERE you’re buying them from. Nothing beats a quality product.
- Invest in your baristas. I can’t tell you how many times I’ve ordered a drink, only to find that the coffee is either burnt, or the shots that have been pulled were stale. Teach them the proper techniques when it comes to pulling shots, brewing, pouring, and heck, even latte art. These things go a long way..
- Environment is essential. If the music is too loud, or obnoxious, you’ve already turned me off. If there are no comfy spaces to relax in, but restaurant style seating and tables, I’d really rather not. Set yourself apart from a regular restaurant, and give me a little nook I could fall asleep in while reading a novel. Also, lighting. Use it intelligently.